Problem & Solution

Opportunity

Problem & Solution

Problems Worth Solving

One of the major problems with organic farming is sourcing a certified high nitrogen fertilizer.

Plant nutrition in organic farming is based entirely on decomposition of organic materials, and release of excess N superfluous to the microbial population. Feather meal (FM), a by-product of the poultry processing industry, which contains 12% N as non-soluble keratin, is a potential organic N fertilizer.

The problem with feathers in their raw form is that they are not in a readily available form for plants to absorb the nitrogen.

It would takes months to years for the feathers to break down into a usable form.

The most common fertilizers have a nitrogen percentage of only 3-4 % where our organic fertilizer has a certified content of 12 % and is more concentrated allowing lower shipping costs.

Our Solutions

Our process breaks down insoluble feathers into fully available water soluble keratin making the nitrogen available for optimum growth and can also be tailored to release as fast or slow as the plant specific needs require

This is made possible by our proprietary manufacturing process which we have spent several years perfecting turning raw keratin into useful base products such a nitrogen for organic farming in soil ,hydroponics and amino acids for cosmetic industry

The organic keratin will be the foundation for further research into innovative applications such as

organic hydroponics,organic fertilizer rolls and greenhouse applications.

Target Market

 

The worldwide market for organic fertilizer in the top 12 producing countries is 5,296,581,540 USD.  The greatest market share is in Australia, Europe, USA, and Japan.  In these nations people have increasing concerns about health and environment, making organic food a natural solution.  These nations have aggressive promotion and supportive government policies to address the desire for greater organic food consumption.   According to the organic creditation association OCIA (Organic Crop Improvement Association), Australia and Argentina head the organic thrust with 7.7 and 3 million hectares, respectively.  For Australia and Argentina organic production accounts for about 1.7% of those countries’ production area.  Europe has the largest organic production area when assessed a percentage of total area under production (Italy at 6.5% and 0.9 million hectares; Austria at 8.4% and 0.14 million hectares; Finland at 6.8% and 0.28 million hectares).  Canada has 0.19 million hectares, which represents only 0.25% of the production area.  

Competition

Current Alternatives

. Competition is, however, quite minimal in Canada because of the infancy of the industry, leaving substantial room for future expansion in the production and processing of the organic commodities.

Our Advantages

Our biggest advantage is the bio -availability of our nitrogen and our ability to produce exact release times for the nitrogen dependent on crop.

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